Fortu - Our story

Our story

Fortu was founded by Firdavs Shakhidi and Azamat Sultanov, long-time friends and business partners who had previously built a boutique asset management group with over $500 million in assets under management. Seeing a gap in the market for a product that simplified payments and investments, they created Fortu, which allows clients to manage their finances with a highly intuitive, user-friendly app.
In 2020, Fortu was launched as a sleek and unified platform to meet the needs of affluent millennials. Bringing private banking into the digital age, our service is borderless, personalised and secure, with an international financial reach.

Our team is highly qualified, with decades of experience in the financial services and tech industries. Drawing on this expertise, we aim to build a trusted space for our clients that respects and reflects their priorities.
Millennials are currently projected to inherit $50 trillion by 2030, but this transformation in generational wealth comes with an entirely new set of needs. Fortu will provide an effortless and fully digital experience, enabling clients to develop tailored investment plans (whether for cash or assets) that harness the responsive, hassle-free technologies that they use elsewhere in their lives.

Fortu uses artificial intelligence to automate previously manual, paper-reliant processes. This means we have more time to focus on developing meaningful relationships with our clients, understanding their needs and long-term aspirations.
We will also be launching a personalised investment experience with curated suggestions for stocks, bonds and alternative investments create a portfolio offer that aligns with today’s values.

Seed Fundraising

We have been inspired and encouraged by the results of our recent crowdfunding campaign on Seedrs, where we raised over £500,000 — exceeding our target by 222%. We would like to thank each of 588 investors for believing in us and joining our journey to transform banking for affluent individuals and their businesses. This is only the beginning of an exciting future.

Meet the Fortu team

We are a team of experienced bankers and Fintech professionals determined to take on the high-street banks that fail to understand where you come from and what you need.

Advisory board

Suresh Vaghjiani

Fintech Exec, Former roles as CEO of Tribe Payments, President of GPS and Exec roles at FTSE company's Paysafe Group

Nektarios Liolios

Co-founder and Former CEO of Startupbootcamp FinTech. Former head of innovations at SWIFT

Vidur Varma

Wealth Management Consultant, Banker, Investor, lecturer at London Business School. Former director of Citi Gold and Wealth management director, 20 years in banking

Management team

Firdavs Shakhidi

Co-CEO

11 years of RM private banking experience Previously WMG Advisors Asset management Director.

Azamat Sultanov

Co-CEO

CIO for UHNWI clients Extensive family office experience Wealth management/startups London Business School

Tom Pelc

CIO

Founder of Pelc Enterprises which is engaged in advisory to institutions and high-net-worth individuals in financial and real assets. Ex-head of technical strategy at Nomura and RBS

Level 39, One Canada Square, London, E14 5ABPhone number: +44 (0)20 3350 1511Email: info@fortu.co.uk

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Fortu is both a trading name of Fortu Wealth Ltd, a company registered in England with company number 11966971 and Fortu Trading Ltd, a company registered in England with company number 12804663. Fortu Wealth Ltd is registered with the FCA as an EMD Agent of Modulr FS Limited. Modulr FS Limited is Authorised and Regulated by the FCA as an Electronic Money Institution (FRN: 900573). Fortu Wealth Ltd is not a bank. Your money is held in a segregated and safeguarded account under e-money regulation. We never lend out your money. Fortu Trading Ltd is (FCA reg no. 956666) is an appointed representative of WealthKernel Limited (FRN: 723719), which is authorised and regulated by the Financial Conduct Authority. Fortu Trading offers Fortu’s execution services.

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